Project Updates

Press Release in Times Of India – T. Bhimjyani introduces Neelkanth Woods in Thane.

T. Bhimjyani Realty – formerly a part of the Neelkanth Group was founded by Tulsi Bhimjyani in 2012. In 40 years of experience within the real estate sector, Bhimjyani has developed 20 million sq.ft of real estate and created homes for 19,000 families in over 550 buildings.

Press Release in Times Of India – T. Bhimjyani introduces Neelkanth Woods in Thane.

T. Bhimjyani Realty – formerly a part of the Neelkanth Group was founded by Tulsi Bhimjyani in 2012. In 40 years of experience within the real estate sector, Bhimjyani has developed 20 million sq.ft of real estate and created homes for 19,000 families in over 550 buildings.


Neelkanth Woods being the flagship project of T. Bhimjyani Realty, utmost care been taken to ensure that our customers enjoy every single aspect of fine living. The project spans over 2.5 million sq. ft and comprises of 12 towers of 29 storeys each. Phase 1 construction is already underway and bookings are open for the same. Phase 1 has 2.5, 3 and 3.5 BHK luxurious apartments with unobstructed views of the Yeoor hills on one side and City view on the other.
To compliment this, the project also has a 30,000 sq.ft fully operational club house and the largest swimming pool in the whole of Thane. A natural stream flowing from the Yeoor hills passes through the project which symbolises the ideology on which this project is based upon – “Be close to nature”. 
From planning to landscaping to waste management,

T. Bhimjyani Realty ensures that every little detail has been looked into by multidisciplinary, cross-functional teams comprising specialty domain experts. The esteemed panel of partners include:
Shakti Parmar and Associates - A diverse group of architects and interior designers, Shakti Parmar & Associates is singularly dedicated to delivering designs of the highest order. 
Al Khatib Cracknell - Long standing practitioners of landscape architecture and planning, Al Khatib Cracknell Landscape Design possesses a thorough knowledge of the ways in which environment affects the lives of those that live in it. Associated with T. Bhimjyani Realty as landscape designers, they approach our projects as a blend of art, design and environmental science. Operating from Dubai, Qatar, Abu Dhabi, Oman, Saudi Arabia and London, Cracknell’s derives its concepts from rich international architectural traditions and the necessary practicality of modern urban infrastructure.
Octagon - Founded in 1983, Octagon is a globally established agency for sports, entertainment and lifestyle marketing. A multibillion-dollar business with global presence, their robust portfolio of services adds considerable value to their clients’ ventures. As T. Bhimjyani Realty’s sports and recreational area consultants, Octagon ensures that the residents of Neelkanth Woods are provided access to the best in recreation and sport.
All requisite permissions have been obtained from all leading banks.

Time of india article - http://content.magicbricks.com/industry-news/industry-buzz/mumbai-industry-buzz/t-bhimjyani-introduces-neelkanth-woods-in-thane/79882.html?fromSite=toi

T Bhimjyani offers No-EMI scheme for Thane project

T Bhimjyani offers No-EMI scheme for Thane project

To say that real estate as a category is crowded to begin with would be a gross understatement. And it’s even more so in the case of bustling high growth areas such as Thane.

The challenge before the rollout of T Bhimjyani Realty’s Subvention Scheme for its luxury project in Thane, Neelkanth Woods, was to get a market that’s only too used to all manner of subvention schemes to stand up and take notice of their particular offer of ‘No EMIs until January 2017 with just 5% upfront’.

The difference with this particular marketing effort wasn’t merely in how it went about stating the benefits of the scheme but more importantly in who it directed this message to; wives.

Women have often had their importance in the home-buying process either overlooked altogether or limited to the capacity of an ‘influencer’. But in actual fact, women are more than just influencers. As most research on the subject would bear out, they are equal partners in the decision making process these days.

This therefore, was a campaign that in outdoor, press and activation, went about disrupting that very norm and enlisted the support of the ‘woman of the house’ almost as a co-conspirator in getting the message across to their husbands.

The activation has smartly carried the thought of Print and Outdoor by speaking to wives one on one,  courtesy, the  Mumbai Dabbawala Association. The offer was spelt out with a liberal dose of romance & humour through a unique and engaging DM, to help enable that crucial dialogue between husband and wife. 

In an interesting aside, even the channel partners were pleasantly surprised to receive a DM which motivated them to look at their targets with a lot of love.

Naresh Parmar, Head - Marketing, at T Bhimjyani Realty had this to say about the ‘why’: “Real Estate advertising sorely lacks insights, innovations & consumer engagement. As a brand it was important to have a conversation with our core TG and were looking for an idea that was unique & clutter breaking. Our insight centred around the fact that the days of husbands taking their ‘home buying’ decisions on their own are way past their sell-by date.

In the past the husband used to home in on a property he liked, one that fit the budget, felt right, ticked off all the boxes in his head, and it’s only then that he would turn to his wife for that ‘final’ nod of approval. We wanted to come out and openly acknowledge the women in our communication, and in a way mirror just how far we’ve moved as a society from gender equality to gender parity; making for something not too many people had encountered in the real estate category.

We are really happy with the initial response to the campaign. Of all the enquires made in the first week of campaign, more than 50% enquires were made by housewives alone. This tells us there is something right about what we have managed to do here.”

Underdog handles the creative duties of T. Bhimjyani Realty and this is their first consumer facing campaign for the brand.

 

Link: http://content.magicbricks.com/industry-news/industry-buzz/mumbai-industry-buzz/t-bhimjyani-offers-no-emi-scheme-for-thane-project/82667.html

T Bhimjyani Realty engages housewives à la 'Lunchbox'

T Bhimjyani Realty engages housewives à la 'Lunchbox'

To promote its new project, Neelkanth Woods, T Bhimjyani Realty decided to reach out to the wives through Mumbai's dabbawalas.

T Bhimjyani Realty has executed an outdoor, print and BTL-driven campaign for the promotion of its new project Neelkanth Woods. The campaign has been conceptualised by Underdog Communications.

The campaign is targetted at the women, wives to be precise, with the thought that they have a large role in the home-buying process. "It is a common belief that women are only influencers when it comes to home-buying, while the decision making lies in the hands of the males," says Vistasp Hodiwala, founder, Underdog. He adds that most research on the subject suggest that husbands and wives are equal partners in the decision making process these days.

In its BTL activation, the brand reached out to wives through Mumbai's dabbawalas. A mailer was dropped off along with the dabbas, while returning them in the evening. The envelope asked, 'When was the last time you surprised your husband with a sweet sweet deal?' It contained three inserts, each addressed to the husband, from the wife. The wife could then choose from these and send one to him, through the dabba, next day.

"We used the dabbawalas as they reached our TG. We could engage the women in an innovative fashion. Today, real estate advertising sorely lacks insights, innovations and consumer engagement," says Naresh Parmar, head, marketing, T Bhimjyani Realty. He continues about the insight, "We wanted to come out and openly acknowledge the women in our communication, and mirror just how far we've moved as a society from gender equality to gender parity; creating something not too many people had encountered in the real estate category."

When asked if focussing on women may lead to losing out on the male audience's attention, he adds, "The message in the OOH and print ads - 'No EMIs until January 2017' - is pretty straight-forward, and can get everyone's attention."

The OOH campaign has been executed through hoardings from Sion to Thane and Andheri to Kandivali. The Times of India and Hindustan Times have been used for print advertising. The first phase of the campaign will conclude on September 15, while phase two starts in early October.

The company claims that, out of all the enquiries received in the first week of the campaign launch, 50 per cent were made by housewives.

Link: http://www.afaqs.com/news/story/45498_T-Bhimjyani-Realty-engages-housewives-224-la-Lunchbox

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